《112-2 GHRM608》 "The Power of Personal Branding: Alexis Lin's Career Insights"

Human Resource Competency Development class at GHRM MBA, instructed by Professors Chen Shyh-Jer and Heidi Chang, recently welcomed Alexis Lin, an accomplished HR professional with a wealth of experience spanning Financial, Tech, and Leadership development consulting firms. With a Master's in Human Resource Management from National Sun Yat-sen University and an MBA in International Business from ESSCA, France, Alexis Lin shared profound insights on personal branding and its impact on career development.

Alexis Lin offered insights gained from over 11 years of experience, beginning with his work as HR Director at Cathay Life Insurance, where he focused on learning and development and employee relations before transferring to an overseas HR Business Partner. He then moved into the technology industry as an Overseas company Manager at TPIsoftware, where he oversaw overseas company operations. His most recent position as a Solution Account Manager at Development Dimensions International (DDI) provided him with experience in B2B solution sales and business development. This diversified career path provided him with a thorough awareness of the complexities of human resources across businesses and locations, which served as a solid foundation for his discussion of personal branding.

Addressing the changing character of the modern job, Alexis Lin highlighted the growing prominence of freelancers, who account for roughly 46.7% of the worldwide workforce. This trend, which was previously limited to low- and middle-income gig workers, has now spread to a wide range of professions, owing to the disruptive impact of digital technologies such as AI, blockchain, cloud computing, and data analytics. These advancements have catalyzed disruptions across traditional industries, necessitating agile and customer-centric approaches to work.

Alexis used the notion of the VUCA era (Volatility, Uncertainty, Complexity, and Ambiguity) to highlight the issues created by change's rapid pace and unexpected nature of changes. He contextualized these ideas within the context of Taiwan's work market, pointing out a significant job scarcity despite a 24% increase in job vacancies in 2022 over the previous year. Furthermore, Taiwan is dealing with a talent supply-demand mismatch, as indicated by the net outflow of its labor force and a considerable disparity in talent supply and demand when compared to other countries.

Alexis also discussed the concept of "Quiet Quitting," citing a 2022 Gallup survey indicating that at least half of the U.S. workforce comprises disengaged employees likely to leave their jobs. This phenomenon underscores the critical importance of personal branding in navigating today's fiercely competitive job market. He outlined a comprehensive 7-step process for building a personal brand and aligning it with one's career aspirations. This process includes defining one's purpose, conducting an audit of personal brand equity, constructing a compelling personal narrative, embodying the brand, effectively communicating the brand story during interviews, socializing the brand, and continuously reevaluating and adjusting the brand to ensure its relevance and resonance.

In conclusion, Alexis emphasized that the dynamics between talents and organizations have evolved, necessitating individuals to proactively enhance their personal value through effective personal branding. He pointed out that personal branding is a dynamic and continuing activity, necessary for thriving in the ever-changing environment of work. The session concluded with engaging discussions and interactive exercises, empowering students to apply these insights to their own career development journeys. Alexis's enlightening session left a profound impact on the students, equipping them with invaluable tools to navigate and excel in their future careers.

《111-2 GHRM608》 Recruitment and Retention of an Aging Society: Strategies from Swire Coca-Cola Taiwan's HR Director

On Week 8 of the Human Resources Competency Development class (GHRM MBA) instructed by Professors Shyh-Jer Chen and Heidi Chang, Rodney Huang and Jimmy Chen from Swire Coca-Cola Taiwan were welcomed as guest speakers. Swire Coca-Cola Taiwan is responsible for manufacturing and distributing The Coca-Cola Company's goods, offering over 30 distinct beverage options across 14 different brands, including sparkling drinks, water, tea, juice, and sports drinks. Mr. Huang currently serves as the Human Resource Director at Swire Coca-Cola Taiwan, bringing extensive HR experience from his previous roles at Nike, L’Oreal, Diageo, and Unilever. He holds a Master's degree in Human Resource Management from National Sun Yat-sen University and a Master of Science from the University of Exeter.

Mr. Huang began his lecture with a brief introduction to his academic and career background, followed by an overview of the company. He emphasized the importance, as an HR Director, of aligning aspirations with the company’s goals. This alignment aids in retaining top talent and enhancing employee engagement, thereby facilitating the growth and success of both individuals and the company as a whole. Mr. Huang also highlighted the talent war in Taiwan, driven by negative population growth and the projection that Taiwan will become a super-aged society by 2025, with 20% of the population aged 65 or older. This demographic shift has resulted in a shortage of candidates since 2020, leading to a record high number of vacancies and making it difficult for employers to find suitable candidates.

Moreover, Mr. Huang emphasized the importance of Diversity, Equity, and Inclusion (DEI) in the context of aligning company goals with employee aspirations. He mentioned that a diverse and inclusive workplace not only reflects societal values but also drives innovation and performance. Mr. Huang also discussed the concept of re-hiring, highlighting the benefits of retaining and retraining existing employees to meet evolving business needs. He emphasized the need to ensure that plans are carefully crafted to achieve their intended purposes, indicating the importance of strategic planning in human resource management. Additionally, in the context of recruitment, he referred to the concept of "Talent's persona," suggesting that organizations should consider not only the skills and qualifications of candidates but also their values, motivations, and cultural fit when making hiring decisions.

Additionally, Mr. Huang presented real-life case studies to the class for critical thinking practices. Each group was asked to serve as HR leaders and develop strategies, such as an appealing campus recruitment strategy to attract younger generations of talent or a plan to promote an online learning platform. These case studies aimed to emphasize that there is no definitive right or wrong answer for each decision. Instead, the key is to consider how to address the risks associated with each decision, generating unique solutions before finalizing the outcome. This approach can benefit the company by enabling informed choices, reducing costs, and ultimately improving long-term performance.

In conclusion, the guest lecture by Rodney Huang provided valuable insights into the importance of aligning aspirations with company goals and the six core competencies for success in their organization. The lecture shed light on the challenges posed by the talent war in Taiwan due to negative population growth and an aging society. The real-life case studies prompted critical thinking and emphasized the importance of considering risks when making decisions. The class found the lecture beneficial and loved how interactive the course was. The class deeply appreciated Mr. Huang and Ms. Chen’s effort, which came all the way to Kaohsiung, and participants overall gave positive feedback after the course.

Research Methodology (GHRM509) Guest Lecture

Dr. Sungjun (Steven) Park –National Chengchi University (NCCU)

On April 1, 2024, Dr. Park from NCCU presented a guest lecture in GHRM’s research methodology class. This lecture was intended to strengthen students’ ability in understanding research methodology. Dr. Park first introduced his research specialty in marketing, including high-tech marketing (human computer interaction and AI), digital marketing (mobile advertising and virtual influencers), and service marketing. Dr. Park will also share some tips for Masters’ students who might consider pursuing their PhDs.

Dr. Park presented his first paper titled, “It’s All about Timing: Captive Targeting through Mobile Ads,” where he investigated advertising effects in a captive environment like in cinemas, trains, or on YouTube, etc. This paper opened up more about advertising on mobile apps but within a captivated environment. Dr. Park guided students through the paper from the research background until the conclusion. Dr. Park started his lecture by showing how to conduct a literature review, find knowledge gaps, and determine a research methodology, i.e., a quantitative, qualitative, or a mixed study. Dr. Park also highlighted the importance of mediating and moderating factors and demonstrated how to design research and establish hypotheses. He then emphasized the multi-mode methods, in his example, a combination of lab experiments and field study. Dr. Park then discussed the importance of managerial and theoretical implications and stressed the significance of reflecting on limitations and paving revenues for future research.

In the second half of the lecture, Dr. Park shared his tips for those who would pursue further research endeavors like completing a master thesis. The first step is finding an interesting research idea that is close to daily life, but many people hadn’t thought of. At the same time, we need to consider the implications of the paper. The second step is to conduct literature review in credible sources like Google Scholar and find a key paper from a top journal that will serve fundamental reference for further endeavors. Next step is to establish clear and succinct hypotheses, which should be logically convincing and linguistically relatable. Dr. Park also stressed that it is essential to have a pilot study (pre-test) and receive feedback from colleagues to help further develop research ideas.

《112-2 SA Event》NSYSU MONKEY TOUR: Exploring and Learning Together with NSYSU’s Management Department Students

It is impossible to ignore the importance of monkeys in the lives of NSYSU students. Everywhere on campus—from parking lots to the canteen to dorms and classrooms—students frequently come into contact with them on a regular basis. Many students have been victims of food-snatching incidents by these monkeys. Therefore, the student association of the international program of the College of Management (IBMBA, GHRM-MBA, and IBBA) organized a Monkey tour to provide an opportunity for students to learn more about these sometimes not-so-easy-to-live-with "neighbors". The student association expects that after visiting the monkeys' habitat and observing them closely in their natural living environment, students will gain more understanding of the habits of the monkeys living on the NSYSU mountain and learn how to avoid unpleasant experiences with them in the future.

So, on a hot summer day, a golden opportunity came for an exceptional adventure: the Monkey Tour. However, as we began our journey, some of the tourists were confused by the warnings and recommendations displayed on the notice board concerning encounters with the resident primates. These monkeys, part of the AP Monkey Group, have a reputation for territorial aggression, which made some tourists nervous.

Thankfully, our experienced tour guide swiftly stepped in, soothing the nerves of the worried tourists and providing a thorough explanation of the situation. With reassurance and guidance from our knowledgeable guide, we proceeded with caution, paying close attention to the instructions laid out before us. Despite their initial concerns, the students retained remarkable composure and actively followed our tour guide's instructions. They made it through the AP Monkey Group uninjured thanks to the combined efforts, clearing any misunderstandings and calming any tensions that had erupted.

Led by an experienced guide, we ventured deeper into the heart of Shoushan Mountain, where an enchanting scene awaits. Here, amidst the tranquil surroundings, the resident monkeys gathered for their afternoon rituals of napping and grooming. As we settled in, the guide shared a wealth of knowledge about the various species of monkeys inhabiting the mountain. With keen eyes, she pointed out different individuals, detailing their ages, genders, and social groups in a single glance, captivating the attention of all.

The monkeys approached the students cautiously as they were used to human presence and developed a curious nature. Before long, they started investigating, softly caressing and inhaling the scent of our clothing. This behavior, according to our guide, indicated their interest and need for interaction—especially with the younger, less mature people. The monkeys were very friendly once they were sure of our good intentions, jumping up and down on our heads and shoulders. Some even started styling our hair, which made everyone on the tour laugh and foster happy companionship.

The students of NSYSU were familiar with monkeys in the school garden, but there was still much they didn't understand about them. Incidents during lunchtime prompted the need for an educational activity to deepen students' knowledge of monkeys, their habitat, behavior, and triggers, such as loud noises, sudden movements, or attempts to take food from them. The activity aims to equip students with strategies for handling various situations involving monkeys and to foster a greater understanding of coexisting with wildlife in the school environment.

Our trip's success went beyond simply observing and interacting with wildlife. It provided a unique opportunity for the students to forge connections not only with each other but also with the natural world around them. Despite hailing from diverse backgrounds and corners of the globe, the shared experience of communing with these wild creatures fostered bonds of friendship and camaraderie among us. As the day drew to a close, we exchanged memories captured in photographs, a tangible reminder of the newfound friendships and cherished moments shared on our unforgettable journey.

Tran Anh Loan

GHRM Program

College of Management - NSYSU

Vice President of the 112-2 International Student Association

《112-2 GHRM591》Intro EJOT/Subsidiary Set Up/SCM EJOT TW (Lean Mgt.): “Disruption free/Flow/Rhythm/Pull”

Written by Mandy Lin and DARYL ANDRIAN

On 21/03/2024, Ingo Thiel from EJOT Taiwan came to a combination class of GHRM

and IBBA’s Production and Operations Management course by Professor Timo Eccarius to give a

guest lecture. Ingo Thiel is the director of supply chain management in Asia and the brand

manager of EJOT Taiwan.

The lecture started by introducing EJOT’s history which started as a screw production

factory in the fastening industry. EJOT proceeded to become the leading screw manufacturing

factory in the German Federation. As time went on EJOT added new production sites in Mexico

and China, maintaining their status as one of the leading screw production companies in the

world. Currently EJOT has 4581 employees in the whole world. EJOT is considered as a “hidden

champion” in some of its niche products. EJOT highlighted their patented products which

currently stand at 2127 patents. EJOT is the biggest screw manufacturer in Europe by producing

51 million screws per day.

EJOT opened the Taiwan branch (in Kaohsiung) in September 2007, becoming the hub

for other EJOT subsidiaries in Asia markets in November 2008 and starting their full operation.

They refocused the supply chain by doing quality control and allocation of goods at the point of

purchase, which Ingo strongly emphasized the importance of quality. Thus, EJOT achieved a

significant 92% reduction of quality claim rate within a year. When you’re managing a supply

chain you need to solve any possible problem as early as possible. At first, EJOT’s products

received a high level of rejection which is 6% out of the 0.8% target, but within a short time the

rejections got lower and lower which averaged around 0.5%. Ingo highlights the importance of

having buffer stocks in managing the demand and supply to provide flexibility in the market.

Continuing the lecture in supply chain, Ingo shared the basic principles of supply chain

management in EJOT which are disturbance free, flow, rhythm, and pull. He mentioned that

everything needs to be free from disturbance, especially in the production flow. All divisions

need to keep moving to produce the best result. In order to achieve this, it requires the company

to possess a certain rhythm to avoid randomness in production quantity through a regular

checking mechanism. Furthermore, Ingo also stated the significance of the pull system in modern

society instead of the push system.

From the practical implementation perspective, disturbance free is implemented by

avoiding mistakes such as minimizing single source, which EJOT has put a lot of effort into

keeping quality control at a high level. Implementing flow and rhythm is done by constantly

moving internal and external supply chains, it is done by scheduling, producing in lower volume

but higher order frequency. This will help to create better inbound and outbound rhythm to

suppliers. The last principle, pull is implemented by reducing stocks in the warehouse and

continuing by replenishing it, but at the same time we need to make sure that the shipment comes

in time rather than too early or late.

Applying the principles is not easy, there are some challenges faced in implementing the

principles. One of the main problems is the difference in departments’ targets. Some departments

focus on making as much as possible meanwhile the other departments focus on the production

process and minimizing risk which sometimes differs to each other than bring some challenges to

mediate both targets.

To conclude the session, Ingo restated the importance of the four principles in managing

the supply chain. Lastly, the session continued with interesting questions raised by students.

Because a smooth flow is the most essential process of doing production and operations

management, we need to ensure that no groups work too fast or slow, because even quick work

by a group can slow down others’ processes. This is an endless struggle in handling production

and operations management, we need to constantly change or adapt the processes so we can find

the perfect flow that can operate smoothly. Moreover, students also curious about 3D printing,

particularly metal 3D printing, could have what applications or impacts for the company. Ingo

mentioned that it could primarily be used for prototyping purposes. However, Ingo also pointed

out that, like CNC machining, 3D printing has significantly lower production capacity, making it

unable to replace their current manufacturing methods entirely.

《112-1 SA Event》Exploring Heritage: IBMBA and GHRM-MBA Students Delve into Hakka Culture in Meinong

On a recent culture trip, students from the IBMBA and GHRM-MBA programs at NSYSU's College of Management embarked on an enlightening journey to explore the rich Hakka heritage in Meinong. The adventure began at 2 pm, with students gathering at the corner coffee shop, eagerly awaiting the shuttle bus that would take them into the heart of Hakka culture.

As they traveled, the students were gradually fascinated by the unique charm of Meinong, a town well known for its preservation of Hakka traditions. A key feature of this trip was the interactive experiences in traditional Hakka crafts and activities, allowing the students to engage directly with the culture.

There were several engaging activities, especially the crafting of traditional Hakka umbrellas. Guided by experienced artisans, the students embraced the art of umbrella making, putting their own creativity into each piece of work. The resulting umbrellas were vibrant and richly patterned, expressing both artistic designs and the connection with Hakka ethos.

In another immersive session, students learned the process of making traditional Hakka green tea in detail. They learned the journey of tea leaves, from cultivation, and thriving, all the way to the grinding process, turning them into a fine, aromatic powder. This process provided a tangible link to the historical and cultural importance of tea in Hakka culture.

Throughout the day, the atmosphere was vibrant with laughter and the forging of new bonds, highlighting the unity and diversity among the students, as everyone got different perspectives and learnings from the trip, yet they were happy to share and communicate with each other. This excursion was more than a cultural visit; it was a dynamic space for cross-cultural interaction and learning.

In summary, the cultural trip to Meinong offered the IBMBA and GHRM-MBA students at NSYSU a profound experience beyond conventional education in classrooms. Engaging in hands-on cultural activities, not only deepened their understanding of Hakka heritage but also created enduring memories and friendships. This journey emphasizes the College's dedication to fostering well-rounded, culturally aware students.

《112-1 SA Event》Inspirational Afternoon: NSYSU Alumni Share Stories at Career Networking Event

On Friday, November 10, 2023, National Sun Yat-sen University's (NSYSU) student association of the international program hosted a career networking event for MBA in International Business (IBMBA) and Global Human Resource Management (GHRM) students. The event featured three distinguished alumni who offered insights into international careers, providing valuable advice and tips for globally-minded students.

The event started with an opening speech by Professor Timo, who welcomed the guest speakers and the students and set the mood for the rest of the afternoon. He also thanked the student association for their efforts in organizing the event and creating a platform for learning and networking. Additionally, two very important individuals, namely Cindy and Scarlett, from the IB office attended the event, whose constant support and guidance made it possible for the Student Association to carry out such meaningful events for the students.

The speakers included:

● Ms. Hkawn, a GHRM alumna from Myanmar and marketing specialist at Asus. She discussed her career journey post-graduation, her experiences in a multicultural work environment, and her work-life balance in Taiwan.

● Mr. Jetsin, an IBMBA alumnus from Thailand and a software configuration engineer at SUSS MicroTec, a German company headquartered in Hsinchu. He shared his passion for software engineering, applying IBMBA skills in his role, and his experiences in a cross-cultural team.

● Mr. Vigor, an IBMBA alumnus from Indonesia and assistant product manager at FUNPODIUM, a Taiwanese company based in Taipei. He offered key insights from his professional journey.

Following the presentations, a group photo was taken in traditional Taiwanese fashion. An afternoon tea session with pastries and beverages facilitated informal interactions between alumni and students in a round table setting. This allowed for personal questions and idea exchanges.

The event was a great success, as it provided a valuable and enjoyable experience for both the guest speakers and the students. The students gained a lot of insights and inspiration from the alumni and made some new connections and friends. The guest speakers expressed their gratitude and satisfaction for being invited to the event and offered their continued support and mentorship to the students.

The student association of the international program thanked the guest speakers, the students, and the faculty for their participation and contribution to the event. They also announced that they will be organizing more events and activities in the future and encouraged the students to join and benefit from them.

《112-1_SA Event》Spooktacular Halloween Extravaganza Unites IBMBA and GHRM MBA Programs at NSYSU

The College of Management at National Sun Yat-sen University (NSYSU) witnessed a thrilling convergence of students from the International Business Master of Business Administration (IBMBA) and the Global Human Resource Management (GHRM) programs on the eerie night of October 29th. Held at the atmospheric Madker Live House Bar, the Halloween party was nothing short of a spectacular and spine-tingling affair.

The party, hosted by the charismatic GHRM MBA student Ronnie, who wore the iconic costume of The Mandalorian and his pint-sized companion, Baby Yoda, set the perfect tone for the night. The venue was decorated with eerie ornaments, cobwebs, and flickering candles, creating an aura of Halloween mystery.

With over 30 enthusiastic participants, the energy was electric. Ronnie kicked off the night with two thrilling games: the mummy game, where teams raced to wrap a member in toilet paper to create the spookiest mummy, and the cup-flipping game, which challenged their skills and had everyone in stitches. Music filled the air as students took to the stage for some spine-tingling karaoke performances. The participants showcased their vocal prowess, belting out Halloween classics and their favorite tunes.

The highlight of the night was the costume contest, where students flaunted their creativity with outfits ranging from classic monsters to pop culture icons. The competition was fierce, with everyone casting their votes to determine the spookiest, most creative, and funniest costumes. As the night wore on, the dance floor came alive, and students let loose, showing off their dance moves. The partygoers enjoyed the friendship and the chance to relax, connect, and have a memorable Halloween celebration.

The Halloween party at Madker Live House Bar was an unforgettable night of fun and frights, building deeper connections among students from the IBMBA and GHRM programs at NSYSU. It showcased the vibrant and diverse community that the College of Management fosters, bringing students from different backgrounds together in the spirit of Halloween. It's safe to say that this spooky soirée will be talked about for many Halloweens to come.

《International Program_SA Event》Catching Waves & Making Memories: An Exciting Water Sports Event

On the 15th of October, 2023, the Student Association of International Programs at NSYSU hosted a thrilling activity for IBMBA and GHRM students. The primary aim of this event was to promote physical activity, which the Student Association deems crucial for a healthy lifestyle. Watersports events like this offer students not only relaxation but also an enjoyable way to connect with classmates.

However, there was an unexpected twist.

The initial plan was to have everyone try SUP and Kayaking, but due to strong waves, the organizers had to switch to plan B: body surfing.

Despite the shift, the experience remained memorable. The NSYSU Marine Sports Center supplied all body surfing equipment, and experienced instructors guided the students. Many were eager to try an activity they hadn't tried before.

The event buzzed with energy as students cheered their peers facing the waves. Captivating photos captured students reveling in the thrill of the surf. This gathering also fostered new friendships and deepened existing ones through shared experiences.

The day concluded with delicious sandwiches for everyone. Many expressed appreciation to the organizers for such an engaging event.

"I had an incredible time," remarked a student. "Body surfing was a first for me, and I thoroughly enjoyed it. I'll surely return for more." The event's success was evident, with many students already anticipating similar future activities.

The event underscored the significance of balancing physical endeavors with academic responsibilities. In our fast-paced era, it's vital to allocate time for pursuits that bolster physical and mental health. Such events allow students to unwind and release pressure, enhancing their academic performance.

Engaging in activities that foster physical and mental health can elevate students' efficiency, innovation, and overall academic output. This watersports event emphasized the synergy of physical activities and academic studies, offering students a platform to socialize and discover shared passions.

In summary, IBMBA and GHRM MBA students at NSYSU relished the watersports event on October 15. Even with the change in activities, the event resonated with success, leaving students with cherished memories and strengthened bonds. The gathering highlighted the value of mixing academic work with health-promoting activities. The NSYSU Marine Sports Center has undoubtedly become a favored spot for students seeking exhilaration and adventure. Furthermore, this event has motivated the SA team to continue designing events that foster enduring connections.

(Photographor: Morgan Yan)

《International Program_SA Event》International Lounge Event: A Chill Afternoon of Connection

On September 27th, 2023, the Student Association of the International Programs at the College of Management, NSYSU hosted yet another memorable event called the International Lounge event, which was mainly aimed at the new IBMBA and GHRM students. The event was a time for students to come together, relax, and enjoy each other's company over delicious pizza and drinks.

The event took place in a classroom within the College of Management building. The ambiance was lively and welcoming, with students mingling and chatting with one another as they enjoyed their refreshments.

It was a chill afternoon of connection. The International Lounge event provided a perfect opportunity for international students to connect with each other. The Student Association achieved this goal by creating a space, where students could interact and build connections with each other beyond casual chats. Students spent the afternoon mingling, sharing stories about their home countries, and forming bonds that will last long after the event. Unlike typical gatherings, this event skipped games and other activities, believing that a more laid-back setting encourages interactions and natural bonding.

Such gatherings are important in providing a platform for international students to connect with one another. Studying abroad comes with its own set of challenges, including language barriers and getting used to new cultures. The International Lounge event aimed to help with these challenges by offering a space where students could have a sense of relatedness over shared experiences.

The Student Association's emphasis on inclusivity ensured that students from all backgrounds felt embraced, and fulfilling in terms of building relationships. The success of this gathering has motivated them to organize more events like this, in the hope of bridging the gap between international and local students, and providing sources of learning, sharing, bonding

Building a sense of community among students is key to their overall development. University plays a major role in ensuring a supportive environment, especially for those who've traveled from different corners of the world.

We encourage international students studying abroad to seek out events like the International Lounge event. These events provide an excellent opportunity to connect with others, learn about new cultures, and have fun in a relaxed and friendly environment.

《International Program_SA Event》Catching Waves & Making Memories: An Exciting Water Sports Event

On the 15th of October, 2023, the Student Association of International Programs at NSYSU hosted a thrilling activity for IBMBA and GHRM students. The primary aim of this event was to promote physical activity, which the Student Association deems crucial for a healthy lifestyle. Watersports events like this offer students not only relaxation but also an enjoyable way to connect with classmates.

However, there was an unexpected twist.

The initial plan was to have everyone try SUP and Kayaking, but due to strong waves, the organizers had to switch to plan B: body surfing.

Despite the shift, the experience remained memorable. The NSYSU Marine Sports Center supplied all body surfing equipment, and experienced instructors guided the students. Many were eager to try an activity they hadn't tried before.

The event buzzed with energy as students cheered their peers facing the waves. Captivating photos captured students reveling in the thrill of the surf. This gathering also fostered new friendships and deepened existing ones through shared experiences.

The day concluded with delicious sandwiches for everyone. Many expressed appreciation to the organizers for such an engaging event.

"I had an incredible time," remarked a student. "Body surfing was a first for me, and I thoroughly enjoyed it. I'll surely return for more." The event's success was evident, with many students already anticipating similar future activities.

The event underscored the significance of balancing physical endeavors with academic responsibilities. In our fast-paced era, it's vital to allocate time for pursuits that bolster physical and mental health. Such events allow students to unwind and release pressure, enhancing their academic performance.

Engaging in activities that foster physical and mental health can elevate students' efficiency, innovation, and overall academic output. This watersports event emphasized the synergy of physical activities and academic studies, offering students a platform to socialize and discover shared passions.

In summary, IBMBA and GHRM MBA students at NSYSU relished the watersports event on October 15. Even with the change in activities, the event resonated with success, leaving students with cherished memories and strengthened bonds. The gathering highlighted the value of mixing academic work with health-promoting activities. The NSYSU Marine Sports Center has undoubtedly become a favored spot for students seeking exhilaration and adventure. Furthermore, this event has motivated the SA team to continue designing events that foster enduring connections.

(Photographor: Morgan Yan)

《International Program_SA Event》International Lounge Event: A Chill Afternoon of Connection

On September 27th, 2023, the Student Association of the International Programs at the College of Management, NSYSU hosted yet another memorable event called the International Lounge event, which was mainly aimed at the new IBMBA and GHRM students. The event was a time for students to come together, relax, and enjoy each other's company over delicious pizza and drinks.

The event took place in a classroom within the College of Management building. The ambiance was lively and welcoming, with students mingling and chatting with one another as they enjoyed their refreshments.

It was a chill afternoon of connection. The International Lounge event provided a perfect opportunity for international students to connect with each other. The Student Association achieved this goal by creating a space, where students could interact and build connections with each other beyond casual chats. Students spent the afternoon mingling, sharing stories about their home countries, and forming bonds that will last long after the event. Unlike typical gatherings, this event skipped games and other activities, believing that a more laid-back setting encourages interactions and natural bonding.

Such gatherings are important in providing a platform for international students to connect with one another. Studying abroad comes with its own set of challenges, including language barriers and getting used to new cultures. The International Lounge event aimed to help with these challenges by offering a space where students could have a sense of relatedness over shared experiences.

The Student Association's emphasis on inclusivity ensured that students from all backgrounds felt embraced, and fulfilling in terms of building relationships. The success of this gathering has motivated them to organize more events like this, in the hope of bridging the gap between international and local students, and providing sources of learning, sharing, bonding

Building a sense of community among students is key to their overall development. University plays a major role in ensuring a supportive environment, especially for those who've traveled from different corners of the world.

We encourage international students studying abroad to seek out events like the International Lounge event. These events provide an excellent opportunity to connect with others, learn about new cultures, and have fun in a relaxed and friendly environment.

2023International Programs Alumni Gathering Event

16th September 2023 (Saturday), the IBMBA and GHRM MBA Alumni Gathering was held on September 16th at BUNA CAF'E in Taipei Neihu District. This is Taipei's first alumni gathering event that we can chow down after three years of the pandemic. The IBMBA and GHRM MBA programs prioritize the program's academic excellence and strengthen the alumni network. This event was an excellent opportunity to bring together the distinguished alumni, faculty, and staff of our programs' close-knit community. There were 70 alumni working around Taiwan gathered together to enjoy lunch with the professors of the College of Management. The professors representing our programs were Program Director Prof. Chieh Lee, Prof. François Bouchetoux, Prof. Ryan Brading, Prof. Wil Martens, and Prof. Wen-Shin Chen. The event's success would not have been possible without Cindy Lin and Yvonne Huang's organization.

The event started with the opening speech of the President of the Alumni Association of International Programs, Justin Tang, and followed up with the passionate welcome of our program director, Prof. Chieh Lee, to all alumni. After a brief introduction to our coming professor, follow with the event's highlight, Kahoot Games! Simple games simple questions, are precisely the right ways to break the ice and splash back everyone's memories in NSYSU. Melody Hsueh, Kevin Yeh, and Ysanne Chen, three lucky alumni winners who earned the highest score, bagged prizes home successfully.

After these warm-up activities, the event goes straight to the main point: gathering! The delicious buffet-style lunch was served at the same moment. The room was full of excitement and good vibes. Alumni were excited to reunite with old friends and make new connections. The alumni event brought back cherished memories from their time at NSYSU while creating new ones and strengthening their relationships and friendships. The event was filled with smiles, hugs, amusing conversations, positive emotions, and delicious food. It was heartwarming to witness the strong bond between our alumni and how easily they reconnected with the faculty and staff.

Could it be imagined that the most amazing things in the world you are with the right people at the right time and with great food！ It was truly a day with lots of fun, positive vibes, entertainment, and beautiful memories. The alumni gathering event is always highly anticipated and brings so much fun, positive energy, joy, happiness, and precious memories. It's definitely one of the best occasions that everyone cherishes and enjoys to the fullest.

(Reported by IBMBA Rossie Lim)

《International Program_SA Event》Social Snowball Event: Getting together for a fun and delightful afternoon

On the 15th of September 2023, the Student Association of the International Programs hosted their very first event to kick off the start of a new semester in a rather unique fashion. The event, aptly named “Social Snowball,” was hosted in a renowned shaved ice store in Kaohsiung. Its primary aim is to foster connections and offer a cultural immersion for students of the International Business Master of Business Administration (IBMBA) and Global Human Resource Management (GHRM) programs, with a special emphasis on international students.

It was a delightful afternoon of socializing and indulgence, where the new and old students of both programs came together for an unforgettable experience. Of course, the famous Taiwanese shaved ice bowl, or Tshuah-ping, was the highlight of the event. The students were introduced to 20 different ingredients in a buffet-style setup, including fresh fruits, beans, syrups, and various other toppings, allowing them to customize their shaved ice bowl according to their taste buds. It’s safe to say that there was something for everyone to savor and enjoy.

Taiwanese students, with their local knowledge, acted as guides, helping their international peers on perfecting their shaved ice creations. They generously shared knowledge on ingredient combinations, ensuring every bowl was a tasty blend of flavors.

To further ramp up the fun and social spirit of the event, several games were organized, providing an opportunity for students to interact and bond in a relaxed setting. The games not only added an element of excitement but also helped students learn more about each other's backgrounds and interests. Laughter and friendly competition filled the air as students engaged in team-building activities, sparking instant connections and friendships.

Shaved ice, a dessert favorite globally, transforms a block of ice into a delicate treat with an assortment of toppings and syrups. Taiwanese shaved ice stands out for its flavor diversity and innovative pairings. The "Social Snowball" event not only provided an opportunity for students to try a famous local dessert but also served as a platform for building lasting connections.

By the close of the event, "Social Snowball" had achieved its objective of bringing students together and creating a memorable experience. The event highlighted the IBMBA and GHRM programs' commitment to inclusion and active engagement. The university clearly values opportunities that expand students' horizons in both learning and socializing.

The event's success was evident in the cheerful atmosphere. Students left with fond memories and new friends. "Social Snowball" showed the power of food and shared experiences in bringing people together.

(photographer: Morgan Yang)

Charting New Beginnings: The 2023 NSYSU GHRM IBMBA Orientation

In a remarkable departure from tradition, the annual International Program orientation for GHRM MBA and IBMBA students (#GHRMMBA and #IBMBA) unfolded on September 6, 2023, at the prestigious Lasertek International Conference Hall. This esteemed venue, usually reserved for major international conferences, provided a fitting backdrop for an unforgettable day.

The event commenced with registration and a networking session for the incoming IBMBA and GHRM MBA students, fostering interactions and connections right from the start. This time, the International Program Office curated an exquisite afternoon tea experience, allowing newcomers to savor delightful refreshments while forging valuable connections with their peers.

Following this enjoyable interlude, the event officially kicked off with a warm welcome from our host, Kang, a distinguished IBMBA alumnus. Kang firstly started with program introduction. Subsequently, Chieh Lee, the Director of International Programs, addressed the newly-enrolled students, providing valuable insights into the university's offerings and encouraging students to fully immerse themselves in Taiwanese culture. Our host then offered a brief overview of key information related to the IBMBA and GHRM programs, along with practical tips to enhance the academic experience at NSYSU.

However, what unfolded next was far from the typical orientation fare. Ryan Fernandez, an esteemed GHRM MBA alumnus, took the stage to orchestrate a series of team-building exercises that transcended mere fun and games. With a keen focus on life lessons, Ryan underscored the importance of fostering positive relationships with professors, staff, and fellow students. He delved into the invaluable virtues of effective communication, leadership, active listening, mutual support, trust, adaptability, and a strong sense of ownership and accountability.

The event continued with lively group photo sessions, further strengthening the sense of camaraderie among the incoming students. Rest assured, dear newcomers, that the International Program Office remains steadfastly committed to providing you with all the support and resources necessary for your success in your chosen fields. Your journey at NSYSU is poised to be an exceptional one, marked by academic growth, personal development, and lasting connections. Welcome to a new chapter in your academic adventure!

《111-2 GHRM591》Balancing Quality and Innovation: How Technological Advancements Have Shaped the Semiconductor Industry Over the Years

On May 8th 2023, the IBMBA & GHRM International Program in the College of Management at National Sun Yat-Sen University – had a unique opportunity to have as a Guest Speaker Mr. Antonie Tils, a Senior Procurement Manager at the Dutch Multinational Corporation ASML (Advanced Semiconductor Materials Litography). With over 25 years of experience in the world leading semiconductor equipment supplier industry, Mr. Tils was invited to share his knowledge with students enrolled in the courses: ‘Production and Operation Management’ and ‘Sustainability of Global Enterprise’ lectured by Prof. Ryan Brading. This event is part of the school's ongoing efforts in providing students with real-world insights and inspire them to pursue careers in the semiconductor industry.

Mr. Tils expertise is in the field of procurement and Supply Chain Management. Having worked at ASML, a leading technology company specializing in lithography systems for the semiconductor industry, Mr. Tils has successfully managed procurement operations, ensuring the timely and cost-effective acquisition of critical components for semiconductor manufacturing.

During the lecture, Mr. Tils discussed the technological advancements and innovations that have shaped the semiconductor industry over the years. Mr. Tils highlighted the significance of Supply Chain Management in the semiconductor industry by stressing that if “One thing goes wrong, you cannot get the chips needed for your phone”. He also emphasized the rapid pace of development, emerging trends, and the impact of cutting-edge technologies in semiconductor manufacturing. Undoubtedly, Mr. Tils’ valuable knowledge inspired students to explore the possibilities and potential of this industry in their future careers.

Furthermore, in the interactive session, Mr. Tils brought some practical exercises to the class – to let students get a glimpse of the challenges sourcing strategy faces daily. During this session, Mr. Tils not only discussed the continuous pressure this business needs to overcome. He also shared his experiences, challenges, and achievements in the semiconductor industry. This provided valuable insights into the procurement process and its importance in ensuring the smooth operation of high-tech companies like ASML. Mr. Tils stated that “ Quality is the first priority when it comes to high technology procurement.

This is followed by logistics because late delivery could enormously seriously delay or halt production”. With these exercises, students had the opportunity to gain a deeper understanding of the role of procurement team, the complexities of Supply Chain Management, and the significance of strategic decision-making in a competitive industry.

Overall, it was an honor to invite and welcome Mr. Antonie Tils in our classroom, and learn from his valuable experience in the semiconductor industry. He didn’t only share his knowledge about the semiconductor production, he also illustrated the origins of ASML during the last three decades, and brought real cases to discuss with us. After the guest lecture, it was very encouraging to see students introducing themselves and asking Mr. Tils about current career opportunities at ASML.

《111-2 GHRM608》 The relationship between human resources and the company's goals alignment

On week 13, Human Resources Competency Development class (GHRM MBA) instructed by Professor Shyh-Jer Chen and Professor Heidi Chang welcomed Rodney Huang and Marilyn Hsu from Swire Coca-Cola Taiwan. Swire Coca Cola Taiwan manufactures and distributes The Coca Cola Company's goods, offering over 30 distinct beverage options across 14 different brands, including sparkling drinks, water, tea, juice, and sports drinks. Mr. Huang is currently the Human Resource Director at Swire Coca-Cola Taiwan. Before joining his current organization, he has gained extensive HR experience at Nike, L’Oreal, Diageo and Unilever. He received his Master's degree in Human Resource Management from National Sun Yat-sen University and Master of Science form University of Exeter.

Mr. Huang started their lecture with a short introduction to his academic and career background. Then he gave an overview of the company, and explained that as a HR Director, it is important that the aspiration has to align with the company’s goals. It would help with retaining top talents, enhancing employee engagement, which would facilitate the growth and success of both individuals and the company as a whole. Mr. Huang also highlighted the talent war in Taiwan. For the first time since records began, Taiwan reported negative population growth in 2020. Taiwan is projected to become a super-aged society by 2025, with 20% of the population aged 65 or older. As a result, the Taiwan job market has been facing a shortage of candidates since 2020, resulting in a record high number of vacancies. This trend has continued to persist, making it difficult for employers to find suitable candidates for their open positions.

In addition, he also presented the six competencies that serve as the cornerstone for success at Swire Coca-Cola Taiwan. Business Acumen emphasizes understanding market dynamics, financial acumen, and strategic thinking. Leading & Managing Changes focuses on effectively leading and navigating through organizational transformations. Driving for Excellence emphasizes setting high standards, continuous improvement, and delivering exceptional results. Customer Focus highlights understanding and meeting customer needs for superior experiences. Collaborating with Others emphasizes teamwork, communication, and building strong relationships. Leading & Developing Self/Others focuses on personal growth, leadership development, and nurturing the growth of others within the organization.

Besides, Mr. Huang brought the real-life case studies to class for the critical thinking practices. Each group was asked to serve roles as HRBP and made a decision between two candidates with different academic background and work experience to offer a certain position. Another case study related to hiring a Marketing Director, which is identified as a critical position to the company. They were given two options to fill the vacancy from hiring externally or internally. Both case studies aim to emphasize that there is no definitive right or wrong answer for each decision. However, the key point is: "How will you address the risk?" when making a decision. Generating unique solutions before finalizing the outcome can be beneficial for the company as it enables them to make informed choices and reduce costs, ultimately improving long-term performance.

In conclusion, the guest lecture by Rodney Huang provided valuable insights into the importance of aligning aspirations with company goals and the six core competencies for success in their organization. The lecture shed light on the challenges posed by the talent war in Taiwan due to negative population growth and an aging society. The real-life case studies given throughout the presentation prompted critical thinking and emphasized the need of considering risks while making decisions. The class found the lecture beneficial and loved how interactive the course was. The class deeply appreciated Mr. Huang and Ms. Hsu’s effort came all the way to Kaohsiung and participants overall gave positive feedback after the course.

《111-2 GHRM608》 HR Life Cycle and What Does an HRBP Do?

On week 11, the Human Resources Competency Development class (GHRM MBA), instructed by Professor Shyh-Jer Chen and Professor Heidi Chang, welcomed Jerry Tsai from STMicroelectronics Taiwan and Jerry Huang from Texas Instruments Taiwan. STMicroelectronics, with its headquarters located in Geneva, Switzerland, is the largest European semiconductor contract manufacturing and design company. Similarly, Texas Instruments is a global semiconductor company that designs, manufactures, tests, and sells analog and embedded processing chips, headquartered in Dallas, Texas.

Mr. Tsai is currently the Market HR Partner at STMicroelectronics Taiwan. He has approximately 7 years of HR experience in various organizations, such as Google Taiwan, Medtronic, and Texas Instruments. His expertise includes talent acquisition, development, and engagement; handling employee communication; and partnering with leadership teams to provide people solutions. Mr. Huang, the other guest speaker, is currently the Talent Management Manager at Texas Instruments Taiwan, with his role covering HR management in Korea, Taiwan, and South Asia. He has been working with Texas Instruments for over 8 years, starting as a recruiter and moving up to the current manager position. Over their careers, they have both gained considerable experience in a variety of enterprises. Furthermore, they are both notable alumni of the Institute of Human Resource Management at National Sun Yat-sen University.

Mr. Tsai and Mr. Huang started their lecture with a short introduction to their academic and career backgrounds. Then they gave an overview of the HR life cycle and what an HR business partner does in a work setting. They emphasized that in building one's capability at the workplace, the most effective time allocation of on-the-job training, informal learning, and formal learning is the "70-20-10 learning concept". This means that the majority of skills should be learned on-site by doing the actual job and learning by doing all the tasks (70%). Apart from growing as individuals, Mr. Huang and Mr. Tsai also shared the essence of focusing on common skills, such as how to treat a team (Know it, Grow it, Inspire it, Involve it, and Reward it) or succession planning.

They also highlighted the difference between an HR Generalist and an HR business partner. HR and HRBP have overlapping roles in terms of employee care and leadership. However, the biggest difference between the two is how they divide responsibilities and assist unit supervisors in improving employee performance. In general, HR is responsible for functional tasks and has expertise in various departments of the company. On the other hand, HRBP focuses on a specific business unit and has a thorough understanding of it. As a strategic partner, HRBP assists unit supervisors in manpower promotion and scheduling, which makes their responsibilities broader but more in-depth. To be more specific, The HRBP has three core roles: strategic business partner, operational expert, and employee advocate. It plays a crucial role in representing the company, unit supervisors, and employees simultaneously and serves as a strategic assistant to the company or as a representative of employees' opinions. The HRBP's primary responsibility is to integrate the company, business units, and employees to achieve synergy.

Mr. Tsai and Mr. Huang concluded the talk by providing the actual case study where the manager and employee had some conflicts. Students were separated into groups, and their shared goal was to devise a solution and mechanism for resolving the disagreement if they were now HRBP. All groups came up with fantastic and innovative ideas while avoiding shooting at any of the conflicting parties. During their enthusiastic lecture, the class was highly engaged and gained practical advice. The case study session was interactive, with engaging discussions in and outside of class. The class highly appreciated their efforts to come to Kaohsiung and share valuable experiences.

《111-2 GHRM608》The Introduction of Recruitment in Startup

Human Resources Competency Development class (GHRM MBA), instructed by Professor Shyh-Jer Chen and Professor Heidi Chang, invited Grace Kuo from PicCollage, a US start-up company. PicCollage provides a canvas for combining photographs and movies with artistic elements and templates. Ms. Kuo is currently the People Operations Manager at PicCollage, and she shared how the recruitment process works at start-ups. She has a master’s degree in Global Human Resource Management from National Sun Yat-sen University and a master’s degree in Science and International Business from Nottingham Trent University.

Ms. Kuo began her session by providing a brief introduction to the company and her professional experience. PicCollage is a team of 100 culturally diverse members based in Taiwan. The company received its initial funding from Silicon Valley investors. As a result, the company's business principles combine Silicon Valley's enthusiasm with Taiwan's ingenuity. Ms. Kuo then asked the students, "Which one is more important for startups? Is it the product, the market, or the people?” The answers from students varied. Ms. Kuo emphasized the importance of startups understanding when to catch the wave. Ms. Kuo also added, “You may have the most extraordinary people and the best product, but it will all be for naught if you miss the moment to join the market.” Even the most successful products, such as the iPhone, have been waiting a long time to catch the wave.

Along with introducing the concept of startups, Ms. Kuo also introduced the notion of startups as well as a recruiting process model and how the recruitment funnel is used to refine the entire process, making it more efficient. During this session, certain questions were raised, such as "How can we effectively use the findings from the recruitment funnel in the work processes, considering that the numbers may vary due to uncertainties?” Ms. Kuo then shared the use of several goal-setting methods, such as MVP (minimum viable product) and OKR (Objective and Key Result). Some successful companies, such as Google, LinkedIn, and others, have followed the OKR method. This framework provides a clear image of what each person must accomplish with quantifiable results, which helps align them with the team's or business's objectives. The MVP approach in HR allows HR departments to prioritize the most important parts of their processes, resulting in faster implementation, lower costs, and more successful outcomes.

Ms. Kuo also mentioned the retrospective 4Ls (Liked, Lacked, Learned, and Longed for) method as an After Action Review (AAR) approach for team projects. She emphasized that PicCollage is a startup with limited resources, such as money provided for each project, so they must use it well in order to achieve the best results with the fewest resources. By going through AAR, unnecessary processes or steps can be eliminated when taking on similar projects in the future, thus saving both time and money. After the sharing session, students were randomly assigned to groups to practice OKR for goal setting, providing an MVP of their action, allocating the budget, defining it, and explaining the logic behind their decisions.

Mr. Kuo's lively and enthusiastic lecture had a positive reaction, and the students learned a lot from her practical knowledge. Overall, participants provided positive feedback. They considered this sharing session beneficial in the future when selecting the HR role in a start-up. The class highly appreciated Ms. Kuo's effort to come to Kaohsiung and her valuable experience.

《111-2 SA》Exploring Taiwan's Culture: Field Trip to Jiu Zhen Nan

On March 17th, the Student Association embarked on a cultural exploration by organizing a field trip to Jiu Zhen Nan Pastry Cultural Concept Store for students enrolled in international programs. Founded in 1890, Jiu Zhen Nan has been devoted to handcrafting luxury Han Pastry for over 130 years. Beginning as a humble one-store bakery, today it has become a household name across Taiwan, associated with celebrating life’s cherished moments. The field trip to Jiu Zhen Nan was a valuable experience for students to learn more about the culture and tradition of Taiwan, especially the Han Pastry.

The field trip started with a warm welcome speech from Jiu Zhen Nan’s staff, and the students were given aprons to ensure they would have a relaxing time making pineapple cakes. Students were then divided into two groups, each accompanied by an experienced chef of Jiu Zhen Nan, who demonstrated the art of blending ingredients to create the perfect pastry crust. Each participant crafted six pineapple cakes under the watchful guidance of the chefs, making the experience both educational and enjoyable.

After finishing making the cakes, students had the opportunity to go on a tour of Jiu Zhen Nan with a guide. They learned more about different types of molds and their origins and stories. Everyone was amazed by the detailed work of the baker. The tour guide also introduced traditional weddings and shared how in olden times, often brides only met the grooms for the first time during their wedding. Grooms gave gifts to brides to express their happiness, and each gift encompassed a distinctive meaning. The tour guide conveyed facts about history in a lively way, which was unforgettable for students.

Moving from the past to the present, students gained insights into modern Taiwanese culture, particularly the evolving expressions of love in the digital age. With the development of science and technology, humans now convey their love using the Internet and other digital methods. Jiu Zhen Nan also has developed a special system for providing advice in their future relationship with their partners. Before tasting their self-made pineapple cakes, students engaged with this system and penned down wishes within the store. Students seemed to have a lot of fun and enjoyed their cakes immensely.

As the field trip concluded, the Student Association extended heartfelt thanks to the Jiu Zhen Nan staff and the students for making the day a resounding success. The students not only had a delightful time but also gained invaluable knowledge about Taiwan's rich heritage and culture. It was a remarkable memory for students’ journey in the school.