《110-2 GHRM650 》Microsoft: Modern Digital Marketing Transformation by Dr. Hedy Ho

Dr. Hedy Ho, Director of Category Management, Microsoft at Singapore.

In the International Marketing Management class on Thursday 10 March, Professor Jeeyeon Kim invited Dr. Hedy Ho, Director of Category Management, Microsoft at Singapore. Due to the pandemic situation, Dr. Hedy gave her interactive speech and provided discussion activity for students via an online channel, Microsoft Team. Her lecture incorporated ideas on modern digital transformation and marketing from her 20 years’ experience at Microsoft, an industry leader.

Dr.Hedy reviewed student’s idea on the group brainstorming for creating a 3-day Hybrid Tech Conference.

Dr. Hedy shared that she understands the important role of Digital Transformation, that takes place significantly between her company, partners and customers. She also has working experiences in multicultural workplaces around the globe such as New York, Beijing, Taipei and Singapore. Her sharing covered both actual business practices and state of art ideas of the modern marketing world. It was a splendid opportunity for international program students to learn business knowledge from industrial practitioners like Dr. Hedy.

The Group of students presented their idea from discussion to the classmates and Dr. Hedy as a commentator.

In the beginning, Dr. Hedy delivered the concept of “Transformation” to make students understand where the modern market trend is going, and why leaders need to transform their business to survive. Even Microsoft faced big challenges from today's changing market, but a better understanding of Digital Transformation can help businesses to perform well. The main point of the lecture focused on B2B Modern Marketing, which includes People and Technology. Moreover, the process supports the connection between humans and new innovation. Last but not least, Dr. Hedy mentioned ‘Customer’ which is the most important goal of a marketer. Knowing the customer data assists the company to gain an insight into  customers’ behaviour. improving customer experience will push the brand to aim for higher revenue and market share. Understanding modern customers through modern marketing techniques can certainly enable businesses to attract new customer demand in the current competitive market.

In the last session, Dr. Hedy made an interesting group discussion for the students by creating an idea for a 3-day Hybrid Tech Conference. Each group brainstormed ideas and then made a presentation to their classmates and Dr. Hedy as a commentator. This knowledgeable activity was interactive and helped the students to practice the application of Integrated Marketing Solutions in reality. Students participated and worked in a diverse group of members from different countries. Finally, Dr. Hedy gave very insightful feedback to every group giving suggestions on what they can do to improve in the future as a marketer.

Dr. Hedy had a photo shooting with all students in the class of International Marketing Management

When the speech had finished, students and the professor took a group photo with Dr. Hedy. This activity really showed that the application of technology and digital transformation overcomes boundaries in education as well. Thank you, Dr. Hedy Ho, for giving your  valuable time for teaching students and Professor Jeeyeon Kim for conducting this guest lecture.